Feeling So Much Yet Doing So Little: Instant Coffee’s Prospective Retrospective

Western Front is hosting a “prospective retrospective” for Instant Coffee, a collective of contemporary artists who focus on service-oriented art.

FRom February 17-April 7, 2012, check out Western Front to see what Instant Coffee has brewing (sorry):

• Instant Coffee: Feeling So Much Yet Doing So Little

About Instant Coffee:

As any good collective would, in 2005 the members of Instant Coffee drafted a “manifesto” of sorts. In it, they define themselves and their objectives in terms of their caffeinated namesake: Instant Coffee “mimics the real thing without the pretense of being better. It isn’t that much easier to make, but that much is reason enough to justify its particularities.”

The idea is that the real difference between instant and regular coffee is taste, and tastes change. After all, both deliver caffeine, but instant coffee is just a bit faster and easier to make: it’s cheap but effective.

I’m not going to try to describe the work- it’s better to just show you some of my photos, along with the video provided by Instant Coffee. As the artists say, “it doesn’t have to be good to be meaningful”. Enjoy.

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Feeling So Much Yet Doing So Little from Instant Coffee on Vimeo.