Grilled Cheese Dealer: Exploring the Mysterious World of Grilled Cheese Sandwich Delivery in New York City
When people buy drugs in New York City, they call a number (back in the day it was a pager), and a dealer would rock up with whatever you ordered. Or so I’m told.
One entrepreneur is taking that business model (and it’s clearly a viable one, as the practice persists) and applying it to a more legal mood-altering substance: the grilled cheese sandwich. His name is Ronnie, and he’s a grilled-cheese dealer.
Ronnie receives a text message from a client, and then delivers a $5 grilled cheese sandwich. That’s it.
How do you get Ronnie’s number? Through someone who has ordered from him before. This is the NYC illicit delivery scene: this is no Yellow Pages operation.
Ronnie’s business isn’t exactly legal, since he doesn’t have a restaurant license. That’s his next step, though.
RONNIE: Hey, how’s it going?
NEWNAM: You’re Ronnie? Do you have the stuff?
RONNIE: I do. I have the stuff right here for you.
NEWNAM: We didn’t even talk about price?
RONNIE: Price? This is a $5 sandwich.
via Marketplace From American Public Media
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